The Client and You

‘Having created a wireframe, evaluate the written brief of a peer’

The main purpose of a design brief is to get everyone working on a project, it must be precise and provide clear direction (Trident Marketing Services,2017). A brief allows the designer and the client to understand full expectations of the project ahead, as you want the end result to be a satisfied client (CafeCulture,2014).
There are many things that should be included to make a successful brief including:

  • Client objectives
  • Target Market
  • Time Scale
  • Budget
  • Colour Schemes
  • Fonts
  • Content
  • Layout

“If you don’t say what you want, you won’t want what you get”. Cheryl Crichton (2013)
A solid brief established together between the client and designer builds a trusting relationship and ensures that everyone is clear on the defined outcome of the project (CafeCulture, 2014).  Subsequently, when Lizzy sent me her brief I was unhappy with how short and unclear it was. So, before starting to make a wireframe I asked her to create a new one, adding details on content and design elements she wanted to be featured on the wireframe. This decision would allow the designer to have clear on the aspirations of the project.

The Final brief
Name at the top of the page – Lizzy (not Elizabeth) Dunkiert.

  • Navigation links – Photography, Videos, Blog, About, Contact (In this order)
  • Parallax navigation- as well as clickable links at the top
  • Social media links at the bottom & side bar – Twitter & Instagram
  • Text in first person
  • Very little text – let the images explain themselves
  • Colour scheme – Chrome with pastel colours (light and bright)
  • When clicking on a link etc word changes to pastel colour from black
  • Text in black and Sans Serif font
  • “freelance graphic design & photography, aspiring YouTube traveller and documentarist”
  • Friendly on all devices
  • Header image – one of my photography images
  • Not white background – Light blue/green (bright)

Overall, this is a very simple but effective brief. Lizzy clearly stated how she wants her name to be spelt and the positioning of it. This gives the designer clear directions, however it does leave it up to interpretation as she hasn’t suggested how big she wants it to be. Lizzys brief was very detailed in certain aspects such as design elements giving clear direction of the colour scheme, positioning and font. She makes it understandable for the designer on how she wants her website to look by including things such as ‘ Not white background light blue/ green’. By explaining the colours that she would prefer it makes it easier for the designer as it won’t cause any confusion. According to ClearDesign.com creating a brief compacted with design details helps develop trust and more understanding between the client and designer (2016). Creating a brief that lacks little details such as design wears on relationships and wastes a lot of time, as the designer will have to keep making changes until it’s right for the client. Whereas having concrete direction on the layout means getting it right the first time which is efficient for everyone.

This brief is straight to the point and allows the designer to create a very simple wireframe. However, there is a lot of room for improvement. Moving onto the content and reasoning for creating the website, she hasn’t added key details such as target audience, budget or content such as a showreel. According to Shortie Designs content is king for creating a killer brief as it helps the designer understand who you are, what your company is and how your brand should be portrayed. Providing an indication of the budget you are wishing to spend will help your web designer manage your expectations of what is realistically achievable (N.D).

Another component that i would criticise is the structure of the brief. Having it all in bullet point form isn’t ideal. The simplicity is easily readable but it doesn’t provide an explanation on details. The designer would have benefitted more with there being less bullet points and more explanation, then it wouldn’t all be down to interpretation. When designing a web brief, use plain speaking English and include as much detail as possible, at the same time avoiding argon (Crichton,2013) . A brief is called a brief for a reason, so it should be expressed in as few words as possible, but it should still have access to whatever information the designer needs (TJ, 2007)

Overall, it is a solid example of what a brief should contain but it could be further improved by providing more explanation on details for the designer.

References

Cafe Culture . 2014. The importance of the brief – In creating a successful project | Cafe Culture . [ONLINE] Available at: http://www.cafeculture.com/industrynews/the-importance-of-the-brief. [Accessed 15 March 2017].

Cheryl Crichton (2013) How to write a marketing brief in 10 simple steps | WATERTIGHT MARKETING. [ONLINE] Available at: http://watertightmarketing.com/2013/09/06/how-to-write-a-marketing-brief/. [Accessed 15 March 2017].

Clear Design UK. (2016). Writing A Successful Design Brief – Clear Design. [ONLINE] Available at: http://www.cleardesignuk.com/design-brief.html. [Accessed 15 March 2017].

Shortie Designs. (N.D). How to Write Killer Web Design Brief. [ONLINE] Available at: https://shortiedesigns.com/2014/08/write-a-good-web-design-brief/. [Accessed 15 March 2017].

TJ (2007) How to Write a Good Brief | Thinking Juice. [ONLINE] Available at: https://www.thinkingjuice.co.uk/blog/how-to-write-a-good-brief/. [Accessed 15 March 2017].

Trident Marketing Services. 2017. The importance of a design brief, and the essential things to include : Trident Marketing Services. [ONLINE] Available at: http://www.tridentdesign.co.uk/the-importance-of-a-design-brief/. [Accessed 15 March 2017].

 

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